MAC has a long history of star collaborators (Lady Gaga, Nicki Minaj…), but its latest could be its biggest yet: pop princess Rihanna!
WWD reports today that MAC cosmetics has adopted Rihanna as “Creative Partner,” for RiRi Hearts MAC, four limited-edition color collections set to launch throughout 2013. As if Rihanna’s life couldn’t be any better: she is also partnering with British retailer River Island on their new collection (showing at London Fashion Week).
The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red shade. It will be released at the same time as Rihanna’s Diamonds Tour concerts on May 4 and May 5 at the Barclays Center in Brooklyn. A MAC pop-up shop will be installed on the first night to showcase the line (how genius!).